Quick form: Having a shortened version of your main form and also easily accessible quick contact form on each main page of your website on the most effective placement like below the header on the right side of the page. Why only this place? Testing shows this the most effective placement.
Reporting: It involves web analytics in which you can measure traffic and user behavior on your website. Combining this information with inquiry statistics will show you the performance of your website.
Content optimization: This is the main and important element of any website. It must have to provide extremely informative so that it earns grip within the search engine results. It is a very effective marketing tool.
Keywords: It gets traffic into your website from the search engines. Including targeted keywords throughout the website content will result in higher positions in search results. Long tailed keywords get specified traffic to your website.
Call to action: With the addition of quick form, use a phone number placed in a spectacular location on your site. For example in the header or add a phrase to the individual pages.
Social Media: There are many different ways to integrate social media into your overall marketing strategy. For building up fast and impressive customer services Social media is one of the best options. Social media especially Twitter, Facebook and Google+ are affecting search results.
Testing: In this you have to test your whole website which includes images, colors, content, layout, call-to action etc. Making minor improvements to the website then monitoring performance based on those changes will assure your website is performing at the highest level possible.
At present search engine marketing in Chicago is providing these services to improve your online business.